NIC HOWELL
HEAD OF CREATIVE | CREATIVE LEADER |
CREATIVE ORGANIZATION BUILDER
Creative leader with 18+ years of experience building high-performing creative organizations, scaling teams, driving business growth, and delivering award-winning work for some of the world's most recognized brands. Proven track record leading multidisciplinary teams across agency and in-house environments, transforming creative capabilities, and partnering with executive leadership to drive innovation, revenue growth, and organizational impact.
Experienced in developing creative strategies that connect brand, business, and culture while building the talent, processes, and creative standards necessary to sustain long-term growth. Led creative organizations through periods of significant expansion, increasing team headcount, revenue, industry recognition, and market influence.
AMAZON ADS – BRAND INNOVATION LAB
Co-Head of U.S. Creative
July 2022 – Present | New York, NY
Serve as a senior leader within Amazon's Brand Innovation Lab, helping shape the vision, growth, and creative direction of the U.S. organization. Lead multidisciplinary teams responsible for developing innovative advertising experiences for global brands while driving organizational growth, creative excellence, and business performance.
Key Accomplishments
Co-led the U.S. creative organization, partnering with executive leadership to guide business strategy, organizational development, talent growth, and creative standards.
Scaled creative team headcount by 115% in three years, building the structure, processes, and leadership foundation required to support rapid growth.
Contributed to 118% average year-over-year revenue growth across the U.S. business since joining the organization.
Increased award-show participation and industry recognition by more than 200%, establishing new standards for creative excellence and elevating the organization's external reputation.
Built the organization's external marketing ecosystem from the ground up, including a public-facing website, industry-event sizzle reels, thought leadership content, case studies, and executive-facing materials used to drive stakeholder alignment and business development.
Established scalable systems for showcasing creative work, strengthening market positioning, and supporting sales and partner teams.
MCCANN WORLD GROUP
Group Creative Director | Creative Director | Associate Creative Director
June 2013 – July 2022 | New York, NY
Progressed through three leadership roles over nine years, ultimately serving as Group Creative Director responsible for major client relationships, creative teams, and integrated campaigns for some of the agency's largest businesses.
Key Accomplishments
Led creative direction across major global brands including Microsoft, Chick-fil-A, Mucinex, Verizon, Nestlé, Subway, and Jose Cuervo.
Oversaw integrated creative teams responsible for developing campaigns across broadcast, digital, social, experiential, content, retail, and emerging platforms.
Directed Microsoft's business during a transformational period for the brand, including work supporting the global launch of Windows 11 and initiatives for Microsoft Teams and Xbox.
Served as creative lead for Chick-fil-A and Mucinex, guiding long-term brand strategy and integrated creative programs across multiple years and campaigns.
Created culturally relevant campaigns that generated national attention, business impact, and industry recognition, including Mucinex's #SuperSickMonday initiative.
Developed and mentored creative talent across all levels, contributing to agency leadership development and team growth.
BBDO
Senior Art Director
October 2011 – June 2013 | New York, NY
Developed integrated campaigns for global brands including M&M's, Lowe's, GE, Mountain Dew, Guinness, and Red Stripe across television, digital, social, experiential, and retail channels.
Key Accomplishments
Led creative development for nationally recognized brands across multiple categories.
Collaborated with multidisciplinary teams to deliver integrated campaigns and brand experiences.
Strengthened expertise in conceptual thinking, storytelling, and large-scale brand building.