SENIOR
CREATIVE LEADER
FOR BRANDS

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Hi there!
I’m Nic, thanks for taking a little bit of time to learn about me.

With almost 20 years of experience, I've had the privilege of leading advertising campaigns at agencies and the publisher side.  Including launching Windows 11 to 1 Billion people, creating a national holiday for a cough medicine, and persuading a 148 year old vacuum company to halt sales on Amazon to save pets.

Windows 11 Launch

#supersickmonday

From Cart To Care

I now help oversee all creative for the Amazon U.S. Brand Innovation Lab, implementing innovative campaigns across the Amazon canvas while fostering internal and external partnerships and helping redefine the team’s creative culture since 2022.  

Not Creative

The World Is Playing

Bake Sale

Martha’s World

Unlocking a brand’s DNA and making it truly relevant is something I love to do. Whether it’s letting gamers show their pride with a controller, getting a brand to tell people to skip an ad, or getting Drake to see that a merch table doesn’t have to be IRL.

Pride Controller

Drake’s Warehouse

Let’s Skip This

I’m always exploring the next big thing at the intersection of brands, innovation, and culture, whether it’s pandemic defining software, virtual makeup try-ons, scannable tequila history, or GenAI-powered, mayonnaise-fueled karaoke.

The Power Of Teams

Virtual Foundation Try On

History In A Bottle

Mayo For A Melody

Before Amazon, I spent nearly a decade at McCann New York, rising from ACD to GCD, leading creative teams and client relationships, big and small. I also made cows hilarious, turned lottery stories heartfelt and took George Clooney on a tour through film history.

Comin’ Home

The Cows

How Would You Spend It?

I’ve also been able to pick up some awards for everything from khakis to waffle fries to even scratch-offs.

Outside of the above, I enjoy life in New Jersey while rooting for unpredictable Seattle sports teams and most of all, cooking with my wife and staying up on music trends thanks to my two amazing daughters.

Thanks for taking the time to learn a bit about me and if you made it this far, kudos, that is impressive. For deeper dives into each project and a few extras explore the work section above.