Khakis hadn’t been cool in…well forever. Which meant neither had Dockers. With a complete overall of their brand, they wanted to take a stance in the world and took aim at the plight of increasingly slovenly men. We needed to help them regain their self-respect and take pride in their appearance again. And to debut our new “Wear The Pant’s” campaign, we thought only an over the top Super Bowl commercial would do.