Everyone knows the unofficial rule of the Super Bowl: the day after is when America mysteriously comes down with a case of “I can’t make it to work.” So we embraced it by creating a cultural moment in Super Sick Monday and backed it with research proving more people call out sick the day after the big game than any other day of the year. Our big game spot ran right after the last whistle and gave America a playful nudge to lean into their “sick day.” The idea quickly moved beyond TV, spreading across social through influencers and showing up at retail with timely promotions, helping Mucinex own the moment after the game

“Super Sick Monday”