To help amplify the latest Replacer campaign for Call of Duty, Activision UK turned to us to find the perfect Amazon partner to bring the idea to life in a new way. After exploring everything from deliveries to Alexa, we cracked the code with Ring. Together, we turned a classic British bake sale into the latest handoff, with the Replacer popping up on Ring cameras to cover duties while neighbors slipped away to play.

“Bake Sale”