Tasked with amplifying Hellmann's 2026 Super Bowl campaign, we turned their commercial featuring the original song "Sweet Sandwich Time", into an interactive karaoke experience across Fire TV, Alexa, and Amazon.com. "Mayo for a Melody" invited fans to sing along from their couches and earn instant discounts on Hellmann's products in their Amazon shopping carts. To bring the karaoke experience to life, we leaned into our internal GenAI tools to produce a playful, retro-CGI-style music video visualizer. It was a fun, first-of-its-kind way to turn a catchy jingle into real participation and participation into purchase.