For more than two decades, Chick-fil-A’s mischievous cows had been urging America to “eat mor chikin,” but their antics were starting to feel a little stuck in the pasture. So we gave the beloved mascots a modern comedy refresh, reimagining the iconic herd with sharper humor and a healthy dose of absurdity. They schemed, improvised, and inserted themselves into culture in increasingly ridiculous ways. By evolving while staying true to the spirit of the original campaign, we helped transform 30-year-old mascots into culturally relevant characters built for today’s audiences.