For several years, I had the privilege of helping run one of McCann New York’s biggest accounts, Chick-fil-A. Our assignment was simple but daunting: give the country’s fastest-growing QSR brand a modern makeover. In searching for what truly made the brand special, we realized it wasn’t one big differentiator but a thousand little moments of care that customers experienced every day. That insight led to the first true brand campaign in Chick-fil-A’s history. Introducing #thelittlethings