For World Animal Day, we set out to do something radical: take the world’s largest commerce platform and turn it into the world’s largest charity platform. Partnering with BISSELL, we reimagined Amazon not as a place to buy, but as a place to give, pausing all sales across the brand’s ecosystem and transforming every touchpoint into a donation vehicle for BISSELL Pet Foundation. From a full brand store takeover that redirected purchase intent into purpose, to a live “Empty the Shelters” event on Amazon Live, to a Fire TV “Stream It Forward” experience built around pet-themed content, every interaction was designed to convert attention into action.

Launch Film