After decades of exclusivity with Macy’s, Martha Stewart announced a major new chapter: bringing her expansive lifestyle brand to Amazon. The partnership went far beyond cookware, introducing a wide range of products and experiences. Our data showed that audiences already knew and loved Martha the personality, but we had an opportunity to reintroduce customers to the breadth of products, expertise, and lifestyle authority that built her brand in the first place.
To do this, we created “The World of Martha” on Amazon. This immersive, end-to-end destination allowed customers to discover, explore, and shop Martha Stewart products and content all in one place. Designed as a seamless brand experience across the Amazon ecosystem through storytelling, inspiration, and commerce. The campaign launched with a bold announcement moment that only Martha and Amazon could deliver.
“Forever Young”
“Handle With Care”
“Mystery Man”
The world of Martha across Amazon
To distribute all of the amazing content from Martha we created her own world on FireTV and Alexa devices. As a way to facilitate our content to commerce play each video was completely shoppable with the Martha products featured in it. We also went live with a fully designed storefront for all things Martha on Amazon.com with easily adjustable modules that let our clients swap out sales, seasons and more with ease. We also inserted a special easter egg into your Alexa. Try saying “Alexa, How old is Martha Stewart?”
