To launch Samsung’s latest lineup, including the Galaxy Z Fold5, Z Flip5, Tab S9+, and Watch6, we focused on letting the products speak for themselves through interaction. We created a Virtual Showroom on Fire TV, paired with a custom landing page, where users could explore, rotate, and experience each device as if they were in-store. By making discovery hands-on and immersive and amplifying it through Amazon Live influencers, we helped customers better understand the features and feel more confident in their purchase.